Mission: Shift the power from platforms to creators

Settlus's mission is to gradually shift the power held by platforms to creators by utilizing a decentralized protocol

We are currently living in the creator’s era, an unprecedented period where individual creativity is thriving like never before. Now, not only simple creations like photos and videos but also larger-scale creatives that were once deemed efficient only within corporate structures, such as 3D interactive content and games, can be crafted by a single person in a small room, yielding similar outcomes. These creations, once made, can be instantly distributed and shared worldwide with just a few clicks. With the advancement of technologies like AI, content creation and distribution are being more sophisticated and personalized. The number of small-scale creators is rapidly increasing.

Now, these small-scale creators are focusing on how to leverage and monetize their creations in online space. Despite a vast number of creations produced daily, it has been challenging for these creators to personally assess the value of their work in the online world. Such lack of transparency on how one's creations are utilized online has been a significant hurdle. In the past, content production and distribution were monopolized by large corporations or groups, and they constructed systems to manage content consumption by investing substantial capital and resources. There has been unfair competition between large corporations and small-scale creators. Individuals and small-scale creators found it difficult to establish such systems and mostly had to entrust their rights to corporate systems. Due to such market characteristics, profiting from creation and content, so-called IP business, was essentially exclusive to corporations. Before long, the total size of the creator economy will surpass that of large corporations, but individual creators will still find it challenging to engage in IP business. If they could compete on equal footing with major platforms, many more creators would emerge, filling the world with greater joy and diversity. A new era requires a new system.

Settlus is a blockchain designed for the creators of this new era and their services. Blockchain serves as a suitable tool to safeguard the rights of small-scale creators and their creations, offering an equitable system irrespective of creators' scale, nationality, age, and other factors. Decentralized blockchain provides transparency to creators, ensures unique rights independent of specific platforms via NFTs, and facilitates easy exchange of digital creation rights. Settlus believes in the potential of blockchain. Services based on Settlus only need to record when a creation or NFT was utilized. Settlus automatically tracks and reveals who can claim rights concerning recorded content consumption history. No matter which blockchain network the creation exists, Settlus securely records who deserves settlement. Moreover, creators operating on Settlus-based services swiftly receive settlements for their creation's consumption based on these records. Accumulated consumption records and settlement details can serve as a fair measure for both producers and consumers to evaluate the value of copyright and ownership of the content. Creators and consumers can now independently and transparently assess the value of creation rights without relying on opaque and complex systems. The business of selling and leasing these rights, previously an exclusive domain of corporations, no longer remains their sole possession with Settlus.

Ultimately, Settlus aspires to become a new standard in the creator ecosystem, helping anyone with creativity extend their various rights for IP across platforms and borders, no matter the scale